Questions Smart Sellers Ask – Method of Sale

Hi everyone, Kirsten Benton from King & Heath here.

Today I’m going to talk about another one of the 8 Questions smart sellers ask, the Method of Sale.

When deciding on the correct real estate agent for you, one of the next questions should be:

How would you take my property to the market?

When answering this question, good agents will discuss the Smart Sale method currently been used throughout Australia with great success.

As well as providing financial safety, this method allows home sellers to test the market without damaging the digital footprint.

Your property’s digital footprint is important; It’s your property’s online traceable history and can heavily influence the final price obtained.

To safely market the property and obtain the highest price, a strategy must exist to manage conflict that arises between digital advertising and the digital footprint.

Any agent you interview should be able to discuss their strategy for managing this conflict.

Many home sellers have a legitimate fear (a very real danger) of underselling their property.  Because, once it’s sold, you’ve lost the chance to make any more from that property.

Agents should be aware of this, and be able to discuss the many factors that can drive a sale price below market value, including poor marketing, a price indication that is too low, an asking price that is too high or an agent underselling a property to a friend or colleague.

To avoid underselling a property, it’s important to understand the strategies and methods agents are likely to recommend, what they are designed for and the significant part agents play in selling property.

The chosen method of sale will affect the type of marketing, the initial outlay of costs (if any), the price quoted in advertising and – the most significantly –the final price achieved.

If you’d like to know more about the ‘8 Questions Smart Home Sellers Ask’, give us a call or drop into one of our offices and we’ll happily give you a free copy of our booklet.

We’ll be back again soon with another great question smart home sellers ask when choosing their real estate agent.

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